Market intelligence for the cannabis industry

Actionable insights to help you stay ahead of the competition. Track retail sales, market share, and keep an eye on today’s best selling cannabis products trends.

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Headset Insights - What's actually happening in cannabis right now?

Sales trends, brand rankings, category shifts, pricing moves — across every legal market. Updated daily, sourced from real transactions.

Spot opportunities first

Back every decision with data

Move faster than your competition

The numbers behind the answers.

+11,000+ sources | $90B tracked | 34¢ of every dollar | +80M customers

11,000+

retail & e-commerce sources

$90b

sales tracked

34¢

of every $ spent

+80m

cannabis customers

Find your next move.

Whether you're launching a new SKU, entering a new state, or defending your category lead — the data is here.

Who's winning and why?

Track retail sales, product market share, and monitor today’s best selling cannabis products.

What do your customers actually buy?

Basket analysis, purchase patterns, and demographic breakdowns across 11,000+ sources.

What happened yesterday?

Not last month. Not last quarter. Headset data updates daily from verified retail transactions.

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Chat with Sales →

The full picture, not a sample.

Plan around demand, not guesses

See when and where purchases happen. Time your launches, stock your shelves, and stop ordering blind.

Know who's buying

Demographics, basket composition, purchase frequency. Build a customer profile based on what people actually do, not what they say.

Inform Your Product Strategy

Which categories are growing? Where is there room for a new brand? What price points are consumers gravitating toward? The data tells you.

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Chat with Sales →

What People Are Saying:

“Saw Big Opportunity And Went After It!”

"We launched our new 100mg shot specifically based on the data we saw from Headset -- We are able to see how big of an opportunity there is within the Beverage segment including shots, syrups, and elixirs - so we went after it!"

Ave Miller

VP of Sales @ Fly Beverage Co

FAQ

Some general questions cannabis industry operators have about Headset Insights.

How does Headset gather data?

We pull data from 11,000+ sources — 3,500+ connected retailers via POS integrations and 7,000+ e-commerce sites. Together, that gives us the most complete picture of the cannabis market available.

What markets does Headset Insights cover?

US Markets:, California, Colorado, Florida, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, N,and Washington. Canadian Markets: Alberta, British Columbia, Ontario, Saskatchewan.

How can I trust the accuracy of your data?

Headset’s data sample is the largest in the industry. Our direct connection with more than 11,000+ retail and e-commerce sources allows us to directly measure more than $1B in cannabis sales every month. Learn more here.

What does “real-time” mean?

Other data providers deliver market reads on a two to three month lag, this is unacceptable in our fast-moving industry. With Headset you can see what happened yesterday.

Can I integrate your data with other software or analytics platforms?

Yes! With Headset Vault you have direct and instant access to your data via Snowflake.

How much does Headset Insights cost?

Pricing is based on how many markets and categories you are interested in. Get in touch with our team to find out more..

Is customer support available for me?

Our customer support team is second to none in the cannabis industry. With in-app chat available from 6am - 5pm PST most queries are answered within 25 seconds.

Still have questions?

Can’t find the answer you’re looking for? We'd love to hear from you!

Get in touch

Cannabis Market Data

Get Real-Time Insights On Mobile.

Track top brands, retail sales, products, and keep an eye on today’s best selling cannabis trends - all from your phone!